FISHER-PRICE

Fisher-Price’s fundamental toy-making principles centered on intrinsic play value, ingenuity, strong construction, good value for the money, and action. Early toys were made of heavy steel parts and ponderosa pine, which resisted splintering and held up well to heavy use.

In November 1993, Fisher Price became a wholly owned subsidiary of Mattel. A new management group set the company’s focus on basic, infant and preschool products and began expansion into international markets.

By 1997 Mattel decided to market all of its preschool products under the Fisher-Price name.